Our Mission Statement:

From the beginning it was our mission to create a company to enable the public to purchase a diamond at the lowest possible price margin. The Internet gave us the vehicle to bring the world of diamonds to everyone without the markup generally associated with retail. We will endeavor to continue to bring the best quality for the lowest price…guaranteed.

We want to sell you a diamond. We sell to the public every day. We have a huge inventory of both certified and non-certified diamonds. Our prices are incredibly low and will remain that way. We invite you to call us and check out our prices. All of our diamonds are loose; however, we will be happy to set the diamond you select in the mounting of your choice.

Buying a diamond is a wonderful experience. To make that experience easy and memorable, we invite you to contact us. If you are near the Dallas/Ft. Worth area, we would like to invite you to come by and see us personally.

We look forward to your call. Let us know how we can help you.
(972) 991-7717

Danny Morehead

President / Founder
With an extensive background in both jewelry and retail, Danny Morehead knows first hand what it takes to sell quality diamonds. Having over 30 years experience with Zale Corporation and starting his very own diamond business, this is a profession for which he has trained, managed and implemented.

His vision has always been high quality precious diamonds with the most value at the lowest price. This reality is achieved by eliminating the middleman in addition to enhancing customer satisfaction on a personal level. Danny Morehead has confidence in his business on the principle that at DiamondTrade, not only is your satisfaction a goal, but also helping you buy the best gem in the diamond business. He has dedicated his life to helping people find the diamond of their dream for the love of their life.

Company Background

Diamond Trade Incorporated was started back in 1990. With a clear and distinct vision Danny Morehead knew he wanted to redefine the boundaries of selling quality diamonds.

What started out to be a few thumbnail ads in the yellow pages, grew to a nationally recognized corporation. Selling loose diamonds in the Dallas Metroplex was just the beginning. What once was a one-man business is now a selling arena for the best place to buy fine quality certified diamonds on the Internet.

Now known as DiamondTrade.com, we believe that our diamonds, service and customer guarantee is ahead of the competition not only on the Internet but in the physical world as well. We believe that quick, effective diamond shopping solutions are what the public wants, and our business has proved it to be true.

Investigate our site and learn everything you need to know about diamonds in our Diamond Basics section. Explore for yourself the enormous inventory we offer, and make sure your next Diamond purchase is an experience that reflects a purchase made with confidence, knowledge and great pleasure.